OOH  We gave billboards to our Locally Famous attractions.
  DM   Tourist maps and guidebooks directed people away from touristy areas and in to the suburbs. 
   AMBIENT  Customised souvenirs and offers were available for purchase at our Locally Famous attractions and through the Locally Famous website. 
   WEBFILM  The campaign even included a travel documentary series.      RESULTS  During the launch phase, 83000 people signed up to receive Locally Famous notifications and 23000 purchased Locally Famous souvenirs.   MasterCard has also decided to make Locally Famous a permanent platform. 
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