Gone are the days of teen boys stumbling across Uncle Jim's Hustler stash or awkward mother-daughter conversations about using protection. In the digital age, the average age of exposure to porn is 11-years-old and the content far more explicit. Quick to realize educators, policymakers and even NGOs were unable to touch the taboo topic, we decided to take it upon ourselves and found an unlikely ally in the porn industry. GIVE THE TALK is a PSA that uses adult film star Monique Alexander.

Turned out, no parent wanted the porn industry teaching their pre-teen about sex and the film received millions of view within days. Following the film, parents were directed to for facts and resources to navigate the delicate conversation. The initiative has been highly-awarded in both advertising and social good circles and received global press coverage worldwide including Vice, Upworthy, Mens Health and ATTN.