HOW IT WORKS    We placed a celebrity video message that spoke of the work of the Nurses inside every bottle. We then invited people to open them via the bottle’s QR code. People were then prompted to share, donate, or create their own message.
      RESULTS    Within weeks over 113 000 people had opened their message and begun to create and share their own. 
  And over the course of the 12-week campaign, more than $252 000 was donated to the Foundation.     Even better was that Guy Sebastian, an Australian idol, was so inspired by the idea and response, he decided to cover the Police classic   Message in a Bottle  . Each   Message in a Bottle   download raised another $2.19 for the McGrath Foundation. 
     Message in a Bottle | Case Study
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