SIGNIFICANT SPACES   Instead of emptying our pockets on big outdoor and television commercials, we focused on relevant spaces, tangoing with millennials favorite fashion, decor, and styling publications and blogs to create custom content, including our own DIY series on Refinery29.    
  MUTUAL BFFs   Rather than mixologists, we used trusted style, fashion, and DIY icons and influencers to tell the Chambord story through their own lens.     
  REAL TALKS   To connect with millennials in real time, we were always on the lookout for opportunities that allowed us to relevantly insert ourselves into key cultural moments and occasions. 
  EDUCATING THE MOUTHS   To ensure Chambord wasn’t just loved for its attitude, and je ne sais quoi, but also for its flavor, recipes were seamlessly integrated throughout the campaign.
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